As climate change continues to take effect, fresh water supplies are becoming increasingly stressed leading to droughts. Water bans and restrictions are put in place, but the average consumer does not have a meaningful connection to the amount of their total water use on a day-to-day basis, which is resulting in a lack of awareness and continued water waste.
As I approach this project my aim is to find answers to user-focused questions. In Discovery I start by conducting insight-driven research to find answers to those questions. Once establishing those answers we can focus our design effort. To accomplish this we mostly employ insight-drive qualitative research. What is the problem space is? Why does the problem exist? Where do the opportunities lie?
Understand if homeowners have an understanding of
how much water they use on
a daily basis.
decisions people make to help save water in their home.
Understand what motivates homeowners to save water and other utilities, especially those who currently use smart home energy meters
VALIDATE: INTERVIEW FINDINGS
Not everybody is motivated by environmental concerns.
There are two camps of people: those that are motivated by money + those that are motivated by environmental concerns.
Each person that interviewed cited experiences such as a water leaks, bursting pipes or damaged sprinkler systems.
One woman cited discrepancies with the water department. Wishes that she had some form of documentation for backing.
People do not like to nag their significant others and kids about utility usage.
People wish that there was a way to monitor water usage especially during peak seasons, such as summer.
After performing interviews, I develop the user archetypes. These are formulated based on conversations with real people where we outline a customer archetype that contains perceived motivations, behaviors, beliefs, and goals. This is the foundation from which we map the "customer journey" and pain points within.
We gathered for a 2 day design sprint. During this time, we built on the broad hypotheses, uncovered solutions for it and uncovered our first MVP target to test. In this case it resulted in click-thru wire-framed prototype for the app which will be tested.