THE PROJECT

 

We worked with a client to design and develop a product to help inform homeowners of their day-to-day consumption. 

DESIGN THIINKING

As we approached this project, our aim is to find answers to user-focused questions. In Discovery, we started by conducting insight-driven research to find answers to those questions. And once we established those answers we then focused our design effort. To accomplish this we mostly employ insight-drive qualitative research. What is the problem space is? Why does the problem exist? Where do the opportunities lie?

DISCOVERY: RESEARCH

1

Understand if homeowners have an understanding of
how much water they use on
a daily basis. 

2

Understand what decisions
people make to help save water
in their home. 

3

Understand what motivates homeowners to save water and other utilities, especially those who currently use smart home energy meters 

VALIDATE: INTERVIEW FINDINGS

MOTIVATION
Not everybody is motivated by environmental concerns. 

MOTIVATION
There are two camps of people:
those that are motivated by money
+ those that are motivated by 
environmental concerns. 

MOTIVATION
Each person that interviewed cited experiences such as a water leaks, bursting pipes or damaged sprinkler systems. 

PAIN POINT
One woman cited discrepancies with
the water department. Wishes that she had some form of documentation for backing. 

PAIN POINT
People do not like to nag their significant others and kids about
utility usage.  

GOAL
People wish that there was a way
to monitor water usage especially during peak seasons, such as summer. 

VALIDATE: PERSONAS

We developed the user archetypes, based on conversations with real people. The archetype contains perceived motivations, behaviors, beliefs, and goals. This is the foundation from which we map the "customer journey" and pain points within.

BUILD: MVP

We gathered for a 5 day design sprint. During this time, we built on the broad hypotheses, uncovered solutions for it and uncovered our first MVP target to test. In this case it resulted in click-thru wire-framed prototype for the app which is being tested.