I'm Sarah.

I am a commercially-focused, award-winning Creative Director and Designer with many years of experience developing brands, creating campaigns, and building experiences for iconic brands. 


The experiences that have shaped me and my approach to design include Korn Design (Branding, Brand Strategy and Experience Design), Parsons The New School for Design (Design, Marketing, Social, Interactive), Spring Studios (Art Direction, Campaign Thinking, Product Design and Social), and then Primacy  (Product Design, User Experience, Marketing and Social). For the last four years, I have combined these practice areas in building and leading a cross-disciplinary and distributed team of designers, animators, developers and writers at MOO, as Head of Design. As a hands-on team lead, I set the tone for key brand initiatives and collaborate with stakeholders to produce creative that is built upon sound strategy, provides a cohesive customer journey and is in-line with MOO’s brand vision.

When away from my desk, I spend my free time traveling to far-off locations in search of the finest swimming spots on earth.