THE BRIEF

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Common Good is a Brooklyn-based line of biodegradable, dye- and fragrance-free and hardworking products with a goal of rethinking how we consume our products. I worked with Sacha Dunn, founder of Common Good, to develop an overall brand and packaging design. The minimal packaging was designed with the intention to be nice enough to stay on the countertop and kept for an in-store refill. Today, dozens of stores around New York have Common Good refill stations. The line is also carried by West Elm Market.