THE BRIEF

 

The goal of the re-design of a new website for MIT's Division of Student Life, was to develop a site that would serve home to content for the various department/club/organization websites that fall under the umbrella of Division of Student Life. Working hand-in-hand with UX and content strategy partners, we developed a website that brought the content of 50+ websites together within a single ecosystem. 

 

Role: Art Director. Creative Direction by Kieran McCabe.Work completed while at Primacy.

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THE PROCESS

We started with a simple framework, wireframing layouts out each of the key sections of the site. We then integrated content, a vibrant color palette and introduced UI details to bring the designs to life. 

HOMEPAGE

1

Audience Selector

Selecting an audience type refreshes the content modules below to be specific to that audience. 

2

Content Modules

These modules are refreshed based on audience selector. Default view content modules includes a feature story selected for the homepage. Flexible content modules allowing for the promotion any given topics/department/story. 

3

Dates & Deadlines Feed
The next four deadlines are fed into the homepage. Users can select what month they would like to view by the dropdown.

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THE OUTCOME

The result was a slick, content rich website that effectively communicates to the MIT community through the use of bold typography, engaging imagery and interactive video. We developed a set of flexible page templates that addressed a variety of content and supplied detailed design kits to ensure a smooth handover to MIT. 

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