Squadle is a a fully integrated suite of digital products that automates daily operations and streamlines food safety for more efficient multi-unit franchise operations. With Squadle being an early stage start-up, my role focused on both the brand development, as well as the UX/UI strategy and design language for the entire product portfolio.
Role: Senior Product Designer
BRAND AND WEBSITE DESIGN
When designing the brand identity for Squadle, we focused on developing a look & feel that echoed the clear, friendly and easy-to-use aspects of the software. Bold san serif typography and bright, saturate colors, speak to the brand's personality. Simple shapes and workflow diagrams speak to the core functionality of the product — workflow automation.
DIGITAL PRODUCT ILLUSTRATIONS
MOO, Inc. | MIT | Target | Seth Godin
Parsons | The London | Common Good | Steuben's
© 2022 by Sarah Daley