As the Head of Design at MOO, I serve as a brand guardian and leader of an award-winning team of designers, artworkers, photographers, videographers, animators and freelancers. Working with key stakeholders, I drive creative strategy and oversee work across all channels (print, digital marketing, email, direct mail, events, and social channels) to deliver work that is smart, efficient and continuously meets marketing targets — delivering new customers and contributing to company profits

MOO BRAND GUIDELINES

Ensuring that the brand can scale and remains consistent in our distributed work environment.

MOO BUSINESS SERVICES

Catering our messaging and outreach efforts to our Managed Services clients.

IMPACTFUL SALE TOOLKIT

Developing a design system that is consistent, flexible, easily updated and high performing. 

REAL ESTATE PARTNERSHIPS

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MOO'S REFERRAL PROGRAM

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CRM TEMPLATES AND JOURNEY

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SHARING THE MOO LOVE

 

I was part of a small team that worked together to relaunch MOO's Refer-a-Friend and Refer-a-Business programs. The goal of our efforts was to develop a an experience that would integrate seamlessly into the shopping experience, allow the messaging of the program to stand out at the right time in the customer journey and clearly define the two programs. A cross channel campaign supported the launch to help spread the word. The program has proven to be a huge success by engaging our most loyal customers and continuing to exceed targets.  

MOO, Inc.   |   MIT   |   Target   |   Seth Godin

Parsons   |   The London   |   Common Good   |   Steuben's

sarahrdaley@gmail.com​

© 2019 by Sarah Daley