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I spearheaded the effort to develop a comprehensive set of Brand Guidelines for MOO to ensure that the brand would remain consistent in our distributed work environment.

Brand Guidelines are an essential tool to keep a brand’s identity consistent, recognizable, and ownable. They provide information and set standards for using logos, typefaces, illustrations, patterns and other design elements in advertisements, brochures, packaging, and online communications. They are, in essence, an owner’s manual on how to “use” brand elements and can be referenced by everyone who promotes the brand, internally or externally.

Role: Head of Design. Design by Sarah Heingartner


MOO, Inc.   |   MIT   |   Target   |   Seth Godin

Parsons   |   The London   |   Common Good   |   Steuben's

© 2022 by Sarah Daley

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