THE BRIEF
We were asked to develop a brand and MVP product for Guilde, a technology company working to make homeownership and real estate investment more streamlined for the general public. Guilde is an online platform that connects contractors with customers for free and automates inconvenient administrative tasks.
Role: Product Manager


MVP PRODUCT DESIGN
After collaborating with the company's founder and gaining customer insight through interviews, we developed a list of MVP features for our prototype. Included in this MVP list: access to a marketplace of verified individuals and businesses, standardized pricing based on a proprietary algorithm, booking, projects quotes, project schedules and in-app messaging between contractors and clients.
ONBOARDING FLOW
CUSTOMER FLOW
CONTRACTOR FLOW
MOO, Inc. | MIT | Target | Seth Godin
Parsons | The London | Common Good | Steuben's
sarahrdaley@gmail.com
© 2019 by Sarah Daley